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DESIGNER TOOLBOX
Lists of dimensions for commercial use, including business cards, postcards, etc.

DESIGNER TOOLBOX

Lists of dimensions for commercial use, including business cards, postcards, etc.

— 2 weeks ago

#graphics  #graphic design  #design  #dimension  #dimensions  #business cards  #commercial  #measurements 

Isidore Isou -

Concrete poet & Founder of Lettrism (In French, the movement is called Lettrisme, from the French word for letter, arising from the fact that many of their early works centred around letters and other visual or spoken symbols.)

Concrete or shape poetry is poetry in which the typographical arrangement of words is as important in conveying the intended effect as the conventional elements of the poem, such as meaning of words, rhythm, rhyme and so on.

It is sometimes referred to as visual poetry, a term that has evolved to have distinct meaning of its own, but which shares the distinction of being poetry in which the visual elements are as important as the text.

— 1 month ago with 1 note

#isidore isou  #dada  #lettrism  #concrete poetry  #shape poetry  #visual poetry  #visual  #type  #typography  #idioms  #metaphors  #metaphor  #ruscha  #spoken words  #spoken word 

Ed Ruscha -

Ruscha achieved recognition for paintings incorporating words and phrases and for his many photographic books, all influenced by the deadpan irreverence of the Pop Art movement. His textual, flat paintings have been linked with both the Pop Art movement and the beat generation.[3]

Early influences[edit]

While in school in 1957, Ruscha chanced upon then unknown Jasper Johns’ Target with Four Faces in the magazine Print and was greatly moved. Ruscha has credited these artists’ work as sources of inspiration for his change of interest from graphic arts to painting. He was also impacted by Arthur Dove’s 1925 painting Goin’ Fishin’Alvin Lustig's cover illustrations for New Directions Press, and much of Marcel Duchamp’s work. In a 1961 tour of Europe, Ruscha came upon more works by Johns and Robert RauschenbergR. A. Bertelli’s Head of Mussolini, and Ophelia by Sir John Everett Millais. Some critics are quick to see the influence of Edward Hopper's Gas (1940) in Ruscha’s 1963 oil painting, Standard Station, Amarillo, Texas.[4] In any case, “Art has to be something that makes you scratch your head,” Ruscha said.

— 1 month ago with 1 note

#ed ruscha  #paintings  #words  #idioms  #metaphors  #graphic design  #art  #fine art  #typeography  #hand drawn type  #text  #conversation  #visual pun  #puns  #pun 

Saul Bass

was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 jet stream logo and United Airlines' 1974 tulip logo which became some of the most recognized airline industry logos of the era.

— 1 month ago with 9 notes

#saul bass  #typography  #graphic design  #posters  #poster  #films  #books  #book covers  #idioms  #metaphor  #visual puns  #layout  #indesign  #screenprint  #hitchcock  #design  #sagmeister  #steffan 
Derek Birdsall, Graphic Designer, Penguin Books.
Tyopgraphy and image

Derek Birdsall, Graphic Designer, Penguin Books.

Tyopgraphy and image

— 1 month ago with 3 notes

#idioms  #graphic designs  #typography  #type  #text  #fonts  #words  #image  #pun  #visual pun  #metaphor  #Derek Birdsall  #penguin  #book covers  #covers 

MAKING YOUR STATIONARY RANGE.

It is important to use a consistent style throughout your range.

Style can be broken down into specific elements, such as:

1. Color Palette
2. Typefaces
3. Logo / Logotype
4. Layout

Step by Step of using CAD to produce your range:

1. Create your pattern on Photoshop, using approx 3 colours, 3 brush styles, and 3 layers for each brush. (by using separate layers you can go back into your .psd file at  later date if you want to change it)

2. Save pattern as Jpg as well as .psd file (no smaller than A4)

3. Open an A4 doc in Illustrator and FILE > PLACE you pattern onto the doc. Then lock the layer > create new layer > and FILE > PLACE you logo onto the same doc

4. Resize your logo, and press COMMAND +R to show Ruler Guides.Leaving a border around the edges of around 2cm, you can then use the RECTANGLE TOOL to create a box for your text

(in this example, I have filled the rectangle with white, and applied a STROKE colour to give the box a black border.

5. Apply the same style to a new document for your business cards front & back, as well as your compliments slip, should you choose to design one.

6. Save all of your files as Illustrator files & jpegs once you are ready to export them.
You can then open them in Photoshop and rezise them for web.
Change the dpi from 300 to 72 and save the documents as ‘Stationary Range SMALL’


!!! DO NOT SAVE OVER YOUR HIGH RES DOCUMENTS !!!

7. You can now drag all of your files into the document of the ‘floorboards’ which can be found on this Tumblr site.
Select all of the layers by holding SHIFT, then resize (transform) your stationary range at the same time to keep the correct scale.

8. Apply a DROP SHADOW on the Layer Style Options, and copy the LAYER STYLE to paste onto the other layers to make sure the shadows are consistent.

9. Before uploading to your Tumblr portfolio, go to CUSTOMIZE in your tumblr options and CREATE NEW PAGE.

This page will be your Stationary Range Page, and will appear as a separate link to the rest of your personal work.

— 1 month ago with 1 note

#stationary range  #business cards  #letterhead  #letterheads  #typeography  #branding  #logo  #logotype  #fashion  #foundation fashion  #tumblr blog  #portfolio  #portfolio design  #illustrator  #digital pattern  #pattern  #photoshop 

A selection of Blithe Spirit posters
Some are contemporary redesigns, whist others are from the 1940’s.

What similarities and differences do you notice between the styles?

— 1 month ago

#blithe spirit  #theatre  #thatrical posters  #theatrical posters  #photoshop  #video  #fashion posters  #mood boards  #fashin research  #typography 

BLITHE SPIRIT (1945)

Look at the theatrical trailer and screenshot examples of typography & texture (colour).

to screen shot press and hold cmd, shift & 4
then drag the box around your image.

What are the typefaces used in the trailer?

Try and find similar fonts on www.dafont.com

— 1 month ago

#blithe spirit  #typeography  #poster design  #theatre  #fashion fdn 1  #foundation fashion  #resources  #video  #youtube  #blithe trailer